Damien Mulley got a press release where it appeared all the edits from the original draft had been left in by accident. Maybe, or maybe this is a work of absolute pure PR genius. I certainly never would have cared, but now I can’t get www.brightnewsounds.ie out of my head. Look at the genius way it’s arranged:

Note how the way the text surrounding www.brightnewsounds.ie is blandly crossed out which focuses the eye on the hyperlink in a way that interaction designers have wet dreams about.

Don’t fire the person who did this, promote them. That is of course, if Mr. Mulley isn’t in on it too. In which case we are all just pawns in his masterful game. Makes the conspiracies being presented in the new series of Lost seem inconsequential.