Shane Hegarty’s war on surveys as news
Shane Hegarty’s column in last Saturday’s Irish Times Weekend Review was fantastic stuff. We can link to it, despite the Irish Times ridiculous pay-wall, thanks to the fact that Shane reproduces his Saturday column on his blag. A snip:
IF YOU picked up a copy of Metro or Herald AM on your way to work on Wednesday morning, you would have learned this stunning statistic: almost half of women love doing the washing-up.
What’s more, 70 per cent dream of a pampering experience, such as a spa break or a manicure, as they are doing the washing-up.
And who brought you this vital research? Fairy washing-up liquid.
Read it: The Percentage Game.
As if to make his point for him, he also points to more survey results that arrived in today: Dumb survey of the day.
As is now required for any mention of Irish Times columns:


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